Digital marketing is the process of promoting products, services, or brands using the internet and digital platforms. It makes use of tools like social media, search engines, websites, email, online ads, and content creation to reach people. Businesses use methods such as SEO to rank higher on Google, social media marketing to engage audiences, and email marketing to stay connected with customers.

Compared to traditional marketing, digital marketing is cost-effective, faster, and more measurable. It allows businesses to target the right audience based on their age, location, or interests, and also gives real-time feedback on how campaigns are performing. In today’s world, it has become an essential way for both small and big companies to connect with customers, build trust, and increase sales.